Craftparking was FANTASTIC!

I have been wishing for a long time to write a title like that and I'm so glad I can do that now! Time to finally show off all the hard work from the last few weeks! The location was way out of the city in an old factory and at first I thought 'not many people will make the journey to visit' but boy was I wrong! In the old factory, lots of cultural happenings were taking place for the summerfestival and it was happy busy.
The girls who organised this, Moon & Jasmijn, just have been wonderful. Apparently prior to the fair, they walked their feet off to distribute flyers and made promotion like hell!
It was supposed to start at 1pm but at 12am people were already starting to come in & it didn't stop until very late on the day. Really busy & an amazing atmosphere.

As you all know, lots of European Streetteam friends from Etsy were going to be on the fair. And that really was the most amazing thing for me: meet everyone and realise that I 'knew' them even though we never met before! It's hard to explain how virtual friendships can be so close. Wow, such a nice feeling!
Since I didn't have much time to visit the stands, I asked my friend Veerle who came with me to help me out on the stand, to go around and take some pictures for me.
Come talk a walk around the fair & meet my friends...

Maria & her husband Jim from LeelaBijoux

Vanessa (pet buyer on Etsy & Kerrin's friend), Kerrin from Sigmosaics and Nicole from Babongo & Babongohome.

Veerle from NevousinstallezpasKarla from Karlita

Ahum, Nathalie from Dinafragola is shopping obviously... ;)

Myrte from Mirthquake

Maartje from Mamutopia

Ina from DeerLola

Kim from Viltalakim

Petronella from Kraplap
(sorry, unfortunately no picture of Peggy, the little cute dog)

Greet from Fleurfatale

Mitsy from ArtMind
(I got that brooch from one of my blogreaders - supercute and nice - thank you purplerabbit)

Personally, it was the first time ever that I showed my work to the public and it was very exciting and fun to talk and explain the '99-feelings' project.
People were very much taken by it and it felt good to get this token of appreciation! Wow, still blushing here! ;)
Here you can see how my stand looked in the end... I didn't paint the wooden boxes but I hung the wall art on them. Looked nice I think! :)

Nicole from Babongo & Mitsy from ArtMind

In the evening we went to the restaurant together.

Ready for dinner, chatting and relaxing...

It was then that we gave Kerrin's goodbye gift. If you have not read the post about the secret suitcase, than you probably don't know what this is about so go and read it first! ;)

Kim's beautiful girls, Janna & Meg with the secret suitcase and bag because it didn't all fit in...

Of course I messed up while explaining what was happening because I said it all in Dutch and then I looked at Kerrin and she looked like she didn't understand a word... and of course she didn't understand a word...

Laughing because I was explaining in Dutch instead of English

Being supersurprised when I translated...

And even more surprised when she opened the suitcase...
Oops, wiping a tear from emotion... but that's perfectly OK, I was wiping too! ;)

Not only a suitcase full of gifts, but also a suitcase full of emotions. The unexpected gift made Kerrin speechless, grateful and amazed and... she'll tell you about it when she gets back to Portugal, I'm sure of that!

At our home while sitting at the kitchen table opening the gifts - how fun!!!
Thank you dear Euro friends for participating in this fabulous secret gift giving. You are all extremely wonderful and sweet! :)

So, all in all it was unforgettable! It was an experience that will be cherished and when we said goodbye we all said: 'see you on the thread' of course! :) ('the thread' is our chatting thread on the Etsy forum)

Sorry this has been such a long post but I just wanted to share our experience a little bit 'cause I know how curious you all are! ;)

How to prepare for a craft fair?

You subscribed for an upcoming craftfair? Craftfairs are an excellent way to meet your customers personally. It's also a very direct way to get a response on your products. Meeting your customers is a valuable and inspiring experience. It's important to keep your eyes and ears open when customers visit your stand. Listen to what they say and look how they react at your table. Don't be afraid to talk to them about what moves you & try to get a response on what you love to make.
But before you can enjoy the process of chatting with your customers, you have a lot to prepare.
I have a craft fair planned in August and started to write down a few bits and bobs for myself. In the past, I've done a lot of fairs professionally but I've never participated in a craftfair selling my own goods. This is all new to me and therefor I did some research on the internet and found some great tips & links that I just want to share them with you. Hope this gets you and me ready for a great craft fair.

Plan
Make a plan for yourself a few weeks before you go to the fair. Mark on a calender which days or what time is dedicated to prepare for the fair. Try to stick to this & you'll find yourself much more relaxed & organised.
Make
Decide what you want to take. This often depends on the public that will visit. Often you don't know that beforehand so make sure to take items in different price ranges. Let people have a choice between cheaper and somewhat more expensive items.
If possible, try to leave some room to demonstrate what you are making. People always want to know how things are done. Depending on what product you sell, you can prepare a few things beforehand so you can show the steps or if you don't want to let people in in your secrets, just show them how it is finished off.Take
Don't put too many items on your table. Try to find the right balance on showing off what you have to offer and giving people enough to choose from. A cluttered table is not selling.
Apart from taking your items, you will need some other things to make life easier for you.
Make a checklist on what you are taking. Here is an example:

• Pens, markers
• Paper (scrap and nice paper for signs)
• Invoice book
• Scissors
• Labels and price tags
• Tape (EVERY KIND YOU CAN THINK OF: double sided, duct, scotch, packaging. If they make it, bring it.)
• Mini-first aid kit (band aids, pain relievers, eye drops, antacids, etc)
• Tools (screwdriver, hammer, pliers, wire,zip ties, aka The Crafters Need to Have Supply!)
• Bags and packaging materials for purchases
• Apron or waist pouch for change
• Plenty of change to put in your apron or waist pouch
• Wet naps and hand sanitizer
• Water and snacks
• Calculator
• Mirrors for customers to use
• Marketing tools (business cards, folders,...)
• Displays
• Tablecloths

Talk
Have an opening line to say to your customers when they visit your stand.
Try to feel if they like it if you talk with them. Some people will hate it and just turn away, others are intrigued if you tell about your process for example.
A great tip that I found in one of the articles: when people compliment on your work, don't say 'thank you' as that is a conversation stopper. Say 'yes, they are great because...'
And don't forget to smile, even though you are not selling a lot. When you are in your stand feeling miserable, people will not want to come by.
This might sound strange if you are not selling food ware, but putting a little tray with something edible on your stand, will make people stick at your stand as bees do on honey.
If you bake something yourself, that can be a great conversation opener & make your customers feel at ease while looking at your items.
Promote
By offering a promotion at your stand, people will be more likely or interested to take you up on the offer. Make your promotion visible & talk about it with your customers. Don't feel afraid to tell them that especially for this craft fair you are wanting to promote a certain item & that therefore, a discount will apply. Be enthusiast about your promotion.
Make it fun at your stand: let people scratch away a lottery ticket or ask if they want to take part in a raffle by letting them guess how many items are in a certain jar or something.
It's a great way to get the conversation going and because it doesn't cost anything, people will most likely participate.
Sell
When it comes down to a sale, make sure to wrap it up all nicely. Don't just chuck it into a bag but add a personal touch to it. Either giftwrap it or add a little freebie (a postcard, a coupon, a button,...) with the sale. It shows people that you care about your product and that you are happy about them purchasing from you.
Selling handmade is selling how much you love what you do so just make sure to show that, it will be highly appreciated.
I know that this how-to is just one among the many on the internet. If you google 'prepare for craft fairs/shows' you'll find plenty of information.
I haven't read all of it but I wrote down what I found helpful. I also recommend to read these two articles from the Storque, Etsy's blog: Rocking holiday craft shows and Seller how-to: craft fair tips They contain so many helpful tips and links that it just will get you ready for the perfect craft fair! Good luck!
Thank you to Maria from Leelabijou who also sent me a helpful PDF file with craft fair tips.

And for those living in or around Maastricht, Netherlands, don't forget to sign up or visit Craftparking on sunday the 16th of August. Lots of EST (European Streetteam-members) will be present and we are already all giddy and happy to meet each other! It's going to be a fabulous & fun experience. Hope to see you there! :)
Share
|