Wednesday, February 20, 2008


A few weeks ago there was this story in the Storque about Etsy's first five years and it's future direction. Rob Kalin, founder of Etsy, read this children's book by Leo Lionni about Swimmy.
It's a great way to demonstrate the vision of Etsy. Rob said:"So our vision is to be the eye — to be a kind of organizing principle. We do not want Etsy itself to be a big tuna fish. Those tuna are the big companies that all us small businesses are teaming up against."
If Etsy is the eye, all of the surrounding fish must be the artists/sellers.

An Etsy artist, thebirdsandbees, sent Rob a little black Swimmy fish that she created after reading the article. This inspired many Etsy artists to create their version of the surrounding orange fish in their medium of choice to create a larger art piece at the Etsy Labs.
Probably I'm the last one posting a swimmy for the Etsy Swimmy-project. Let's just say he took a long time to dry! ;) He is made of superlight clay, painted orange and I added a glitter varnish on him. He doesn't have the measurements which were posted in the Storque since he's kind of stubborn and wanted to be round and glamorous. He loves glitters. He'll be swimming his way to Etsy headquarters tommorrow...
Oh, looks like our cat is not impressed by Swimmy at all!